Automation
ABM advertising
What this does
ABM advertising turns your identified visitors into ad audiences. You pick a saved Top Leads filter, attest to the ad platform's data-rights terms, and OSPRY keeps a hashed, consented audience in sync with your ad account. The five destinations are LinkedIn Audience, Meta Custom Audience, Google Customer Match, Microsoft Bing Audience, and Criteo Audience. Four are live today; Google Customer Match shows as "coming soon" until its data-platform access clears, so the other four ship first.
Steps
- Open Reach -> Outbound Integrations and select the ABM Advertising tab (or go to the ABM Advertising page directly).
- If your plan is Pro+, you will see your audience-destination entitlement (how many are enabled and your plan limit). If not, you will see an upgrade banner (see below).
- On a destination card, click Set up to open the setup wizard.
- In the wizard:
- Pick a saved Top Leads filter to define the audience.
- Attest to the platform's data-rights terms.
- Confirm to create the audience.
- OSPRY keeps the hashed, consented audience in sync with your ad account. Configured destinations show their sync status, audience size, and recent activity in the Configured audiences section.
If you are not on Pro+
The page is a visible upsell. You will see a banner explaining that Pro+ adds ad-audience destinations on top of identification, Top Leads, and every CRM and sequencer connector, with an Upgrade to Pro+ button to the Subscription page.
Tips & FAQs
- Pro+ required. ABM advertising is a Pro+ capability. Lower plans see the upgrade path.
- Owners and admins only for setup. Members have read-only access.
- Built on Top Leads. Create your Top Leads filter first; the wizard uses it to define who is in the audience.
- Hashed and consented. Audiences are pushed as hashed match audiences and only include consented visitors.